Interior Design Association of WNY

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June's Member EventMarketing Your Business in Todays Digital Age July 16, 2017 By: Info Interior Design WNY

Our June IDA monthly event, Marketing Your Business in Today’s Digital Age, was hosted by Michael Michalski and the Ethan Allen team on Sheridan Drive, Amherst. The evening started out with Local Owner, Ken Slomovitz sharing the new key customer service trends that Ethan Allen has integrated into their showroom. The second speaker was from Houzz, coordinated by Amanda Kempisty Ethan Allen designer, the presentation was about the power that integrating personal touches, storytelling and micro-moments can have within the Houzz platform. Next, Nick Magnini and Amera Stacey with Sinclair Broadcasting presented details about building brand awareness utilizing their modern marketing tools and analytics. The last speaker of the night was Christin Culligan from Send Out Cards, a web-based one stop shop that makes it easy and affordable to create meaningful individualized cards and gifts.